Wild About Britain is a regstered charity and we provide the website free to approximately 2.5 million unique visitors a year.

Unfortunately, the GoogleAds are a bit of a necessary evil. We always try to keep ads to an absolute minimum, but with so many demands for new features, projects, bug fixes etc, we need to pay about £7,000 a year for our servers and software.

WAB only makes any real revenue when visitors click on the adverts, rather than just being displayed (please don't try to help raise funds by frequently clicking on the ads, as google tracks and removes attempts to cash in). As a result, we need to have them in a good position and 'above the fold' where they can be seen without scrolling down.