What fee to charge for a photo in book.

[Ukwildlifeo]

Hi

Ive been asked to supply an image for zoology textbook:

Print Run: Under 40,000
Territory: North America
Rights needed: Print, elctronic, ancillary CD-ROM/DVD

They have ask to advise them of the availability and my fee. What should I charge?

[Words]

Hi Neil

The starting point I use is the NUJ guide, but use it as a minimum if they've come asking you for your photo. It's always nice (but all too rare) to be asked 'what fee' so safe to assume they will play and pay sensibly.

[pressld2]

Nice one Neil!

There is also a stock price calculator at Stock Photo Price Calculator, which works from survey data and gives you a high, low and average price for similar sales from its database. You need to know what size they intend to use it and where - cover shots cost more than 1/4 page inside.

Assuming it's a 1/2 page usage the calculator gives

Type of Use:: Editorial
Specific Use:: Books - Textbooks
Press Run:: 10,000 to 50,000
Size:: 1/2 Page
Low Price:: $200.00
Average Price:: $300.00
High Price:: $400.00
Survey ::831

Which, when converted back to sterling, gives figures very similar to the NUJ site.

Dave P.

[Ukwildlifeo]

Thanks guys.

I offered it at amount lower than average they have come back with an offer below the minimum charge suggested

[davecatt]

Whatever the fee you agree on, do be sure the contract is only for the above stated use and you have the right to renegotiate on any further runs.
Dave

[pressld2]

And if the amount they're offering is really paltry, don't be afraid to say no.

Dave P.

[Ukwildlifeo]

Thanks guys.