Bird watching has always had a bit of a stigma.
The stereotypical image of the anorak wearing nerd, equipped with flask and NHS glasses, whilst not usually accurate, is certainly entrenched in the minds of most non-birders.
Just ask any non-birder to describe a bird watcher and, if they're honest, they'll rank us alongside trainspotters and stamp collectors in the league of cool. No offence to any practitioners of those pastimes, I'm sure you guys are similarly misrepresented.
The fact is, it just isn't cool to watch birds. However that might be about to change. Ornithology may be on the verge of becoming accepted by the masses, possibly even (dare I say it) fashionable.
There is a definite trend of media celebrities and rock stars admitting to there secret interest in all things birds.
Whilst there has always been a handful of famous people who've enjoyed birding over the years, names such as Jimmy Carter, Agatha Christie and Fidel Castro are hardly likely to inspire the younger generations to follow in their footsteps.
So who are the new trend setters leading this zeitgeist?
Well firstly there's Jeremy Clarkson. Admittedly not everyone's cup of tea but nevertheless a very popular figure.
Not convinced? How about Guy Garvey? Lead singer of Mercury Award winning band Elbow. Possibly THE coolest band in the UK at the moment.
Garvey is sometimes joined on his trips by Jimi Goodwin, vocalist and bass player of the band Doves.
Of course Bill Bailey's new TV series has outed Radio 1 DJ Alex Zane and comedian Jeff Green as being long-time birders.
Two other comedians, Rory McGrath and Alex Horne have even written books on the subject.
Throw into the mix Daryl Hannah, Mick Jagger, Sean Bean and Jarvis Cocker and you start to worry if the rest of us will even be able to fit into our local hides, so crammed with A-list celebrities.
So to all my fellow birders, I say embrace your new coolness and cast aside your anoraks (how long before Tommy Hillfiger releases a 'twitchers range').
This is our time.