[quote=eeyore]
Quote:
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Originally Posted by Sheryl LaBouchardiere
If I've got tis right, Bransons aim is to keep his travel industry going but invest ALL profits in finding more environmentally friendly fuels. QUOTE]
technically wasnt it all profits for a given period of time , not like for ever . and it depends on how you interpret "profits" if it is a real deal then all credit to him , but it would be awfully easy for him to weasel out once the gesture has dropped below the publicity horizon.
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Ang on, just checking the beeb...
Ah here it is "The Virgin boss said he would commit all profits from his travel firms, such as airline Virgin Atlantic and Virgin Trains, over the next 10 years... The funds will be invested in schemes to develop new renewable energy technologies, through an investment unit called Virgin Fuels."
Source
Thats a hefty investment. If nothing else consider the chain reaction, whatever the motivation. I think we spend too much time worrying about absolutes. Absolutes are rarely possible. Every something adds up. Every time environmental issues are brought into the public spotlight it effects someones thinking and perhaps their future actions just a little. The cumulative effect might just be what makes the difference.