| Re: Richard Branson's Environment Pledge
The question is how do you affect REAL change?
Branson could shut down his Air and Train business and just give 3 billion quid to an environmental project and that would make a big differece for sure. But someone would just step in to fill the gap.
Real change has to come in peoples thinking first. Wherever theres a business opportunity people will expolit it. People want to travel so business will continue to expand on ways to make that happen - bigger, quicker, cheaper. If nothing changes in the way things are done pollution will continue to increase.
If I've got tis right, Bransons aim is to keep his travel industry going but invest ALL profits in finding more environmentally friendly fuels. So what could that lead to? Well, if you must travel what Airline would you use? One that absorbs all the profits back into big business or one that aims to develop cleaner fuels with every penny of profit it makes?
If you're another big business what will you make of it? You're competitive right? You're cynical but the eco angle is a damn good selling point. So what are you going to do about it?
I think he's though it out rather well myself and all credit to him.  |