| Re: Richard Branson's Environment Pledge
I hope he does make a ton of money out of it and in doing so he might solve what will be become an otherwise massive problem in the next few decades. I can't quite see how he'll be able to make green fuels for planes, but that's the beauty of scientific discovery and it's ability to sometimes surpass even our wildest imaginations.
What really concerns me is the typical environmentalist response that he's wasting his time/doing it all wrong/in it for the wrong reasons etc. I think it sends the wrong message to the public, who'd also like to do their bit, but might feel that whatever they do it's never enough.
If Richard Branson makes greener flight and makes a ton of money, maybe it will inspire Ford to make greener cars and make a ton of money, and Taylor Woodrow to make greener buildings and... |