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Originally Posted by eeyore  i understand that and for individuals i agree - however for those advertising comercial services or products it is unethical (and possibly contrary to the sales of goods act) to describe your activity as "carbon neutral" if it isnt 100% |
I understand where you are coming from but let the market develop and then clamp down on the offenders I say. I think publicity is probably the most important criterion at the moment: let's wait to criticise the gross 'untruths' when a few more suppliers have been attracted into the market place and the public is a bit more switched on. I the short term, let the educated users judge the claims for themselves. I would assume that there will be some sort of 'carbon efficiency' mark coming out at some point.
I seem to remember something similar happening when organic food first made a splash on the market.