[eeyore]

Originally Posted by Ipso Facto

I think that we are losing the plot a little here. Yes, the phase 'carbon neutral' is an ideal but this isn't about counting the number of decimal places.

Carbon neutrality is about communities or individuals striving to reduce their carbon footprints to an absolute minimum and as a totum I think that 'carbon neutral' focuses the mind better than the phrase 'nearly carbon neutral'. In other words, whilst a 100% saving may be unattainable in practise, an 80% saving in the net carbon released is still better than 0% and 81% is better than 80! None of us know what our individual limits are until we try so why lower the bar before we have?

Personally I managed to reduce my own carbon footprint by 47% last year and whilst the next savings are going to be more difficult it doesn't mean that I have stopped trying.

i understand that and for individuals i agree - however for those advertising comercial services or products it is unethical (and possibly contrary to the sales of goods act) to describe your activity as "carbon neutral" if it isnt 100%