I'm the most un-PC person you could get!
My point was just that it might be upsetting to anyone who
has had their home flooded to think that their predicament was in any way being made fun of. I was in Tewkesbury today and it just broke my heart to see piles of ruined sofas, carpets, rugs, fridges, washing machines and even framed pictures and personal possessions outside some houses while their occupants were desperately trying to clean the muck and silt from inside. Places with marks halfway up the doors and higher showing just how far the floodwater came... and all this, remember, with no mains water. I just thought in the circumstances, the new logo was perhaps a touch insensitive.