[svenrufus]

The thing is that the bag was designed by a 'Designer'. Someone with a name that people pay for. She had people queueing down the street outside her shop when she made the first batch. Striking the deal with Sainsbury's was a way of building her profile, but so few were made in order to ensure that her brand retains that exclusiveness that all 'good' labels require. Upshot is that gullible fools rush to pay over the odds for shoddy commonplace goods, turning a purportedly environmentally driven product into yet more consumerist excess.

Funny old world.